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Email Copy
Conversions from the Inbox
Which three rules do I follow when writing emails? This is where you'll learn my process and tricks.
Rule 1: Get the user to open the email and not send it to the trash.
Rule 2: Get the user to read the email and not send it to the trash.
Rule 3: Drive the call to action needed.
All of these are solved with creative and engaging copy. Here are some highlights of emails I've written; included are web pages of the emails I wrote for TechTarget that get to live on beyond the inbox.
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